Our Dedicated Support Staff

Florina Taylor

Patient Care Coordinator
Phone: 719-275-6000 (Canon City Office)

Florina Taylor is originally from California but moved to Colorado from Iceland in 1993 along with her children and husband who was retiring from the Air Force at the time. She began working as an office manager in 1994 with Bill and Alice Herholtz in the Canon City clinic and continued there for 23 years.

Florina is passionate about helping people with a hearing impairment to improve their life with the help of hearing devices. She is knowledgeable and skilled in the hearing health industry and provides excellent patient care.

Florina has been married to her husband, Jerry, for 43+ years. They have 3 children, 10 grandchildren, 2 great-grandchildren, and their dog, Sheila. They love family get-togethers along with motorcycling and ATV riding in the great outdoors of Colorado.

Ashley Martinez

Patient Care Coordinator
Phone: 719-569-5000 (Pueblo, CO Office)

Ashley has been living in Colorado for 28 years and is originally from Lansdale PA. She loves interacting with patients and going the extra mile to help in any way possible. Ashley treats patients as if they were family, making them feel comfortable and at ease! 

In Ashley’s spare time, she enjoys spending time with her friends and family! 

Rachael Roberts

Patient Care Coordinator
Phone: 719-249-1000 (NE Colorado Springs)

Rachael Roberts moved to Colorado in 2010 from Florida, although she grew up in Arkansas. She began working with Dr. Herholtz in 2013 and has proven to be a very valuable asset to our practice.

She has a passion for providing excellent service to our patients and is very knowledgeable about routine repairs and hearing aid troubleshooting. Rachael enjoys hiking and fishing in the great outdoors as well as music.

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