Apex Audiology

Hearing Aids & Audiology
in Colorado Springs

Hearing Aids & Audiology in Colorado Springs

Three Generations of Experience

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Certified Audiologists. Free Hearing Aid Test Drives.

At Apex Audiology, our university trained Doctors of Audiology have been helping people hear better for three generations, since 1957. Our owner and founder, Dr. William F. Herholtz III, Au.D., CCC-A, F-AAA was Southern Colorado’s first Doctor of Audiology and has been practicing locally since 1997. Apex Audiology received “Best Audiology Practice” from the Gazette for 2018 and “Best of Hearing Aids” for 6 years from the US Commerce Association. We believe in the golden rule and serve those who need help with their hearing with honesty, integrity, and compassion.

Apex Audiology provides world-class hearing and tinnitus care with good old-fashioned service provided by local people with an impeccable reputation you can trust!

What Our Patients Say
Patient Story
Play Video about A patient at Apex Audiology speaking about his hearing loss and how it has affected his life
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George Edward Herholtz Photo
WFH Senior Photo

3 Generations
of Audiology

George Edward Herholtz Photo
WFH Senior Photo
William Herholtz Photo

Apex Audiology has a long history of providing hearing healthcare in Colorado Springs. Discover how this experience can better serve you.

Dr. Bill Herholz and Rob Thomas of Matchbox 20

Dr. Bill and Rob Thomas from
the alternative rock band Matchbox 20.

Dr. Bill and Rob Thomas from the alternative rock band Matchbox 20.

Dr. Bill was personally chosen to take ear impressions for the band, crew and Rob’s wife for in-ear monitors and custom hearing protection. One of the representatives from Ultimate Ears had heard that Dr. Bill took exceptional ear impressions and recommended him. While on tour in Colorado Springs, Colorado at the Broadmoor World Arena, Dr. Bill provided services for Matchbox 20 and LIFEHOUSE, their opening act.

Dr. Bill and the lead guitarist Neil Shcon
from the legendary rock-n-roll band Journey.

Dr. Bill was sought out by their tour manager and specifically requested to cast the band members’ and crews’ ears for their custom in-ear monitors because of his well-know reputation for taking excellent ear impressions with the utmost care. Dr. Bill also cast lead singer Steve Augeri and long-time drummer Dean Castronovo. While on site, the band requested he cast the stage crews’ ears for custom hearing protection as well.

Photo of Dr Bill and Neil Shcon


Affordable Hearing Loss Solutions

It is our goal to provide caring, honest, and professional service to anyone seeking help for their hearing problem, with effective solutions for all budgets. We work with all insurance companies, have financing available, and offer low-cost options for our patients, including used alternatives.

In The Spotlight

What Causes Hearing
Loss in One Ear?

Ear Protection for

Hearing Aid
Fitting Procedure

Our Locations

Colorado Springs (SW)

1902 W. Colorado Ave., Ste 110
Colorado Springs, CO 80904


M-TH 9 AM – 5 PM
F 9 AM – 2 PM

Colorado Springs (NE)

6260 Woodmen Park View
Colorado Springs, CO 80904


M-TH 9 AM – 5 PM
F 9 AM – 3 PM


1062 Eagleridge Blvd.,
Pueblo, CO 81008


M-TH 9 AM – 4 PM
F 9 AM – 1 PM

Canon City

109 Latigo Lane, Suite B,
Canon City, CO 81212


T&TH 9 AM – 4 PM

Hearing and Tinnitus FAQs

An audiologist is a professional who diagnoses and treats hearing and balance problems. An audiologist has received an Au.D. (Doctorate in Audiology), or a Master’s or Doctoral degree from an accredited university graduate program in audiology.


Audiologists are trained to diagnose, manage and treat hearing or balance problems for individuals from birth through adulthood.


If you or a family member suspect that you have a hearing problem or a balance problem, contact us today. After carefully reviewing your health history and evaluating your hearing, one of our audiologists will determine whether your condition might be medically treatable and will refer you to an appropriate professional. If your condition is not medically treatable, your audiologist will recommend audiologic care or treatment which may include hearing aids, aural rehabilitation or balance therapy.

Apex Audiology is an independently owned Audiology practice serving the communities of Colorado Springs, Canon City, Limon, and Pueblo, Colorado. Being an independently owned audiology practice means that Apex Audiology is not owned by hearing aid manufacturing companies like other audiology practices are in the area. This allows our hearing specialists to provide you with the best care possible without having to worry about meeting sale quotas from hearing aid manufacturers invested in a practice.


Make an appointment with us today if you’re experiencing hearing loss, symptoms of tinnitus, or are in need of a hearing test with a hearing specialist. We look forward to meeting you soon.

Hearing loss affecting adults is typically associated with aging, but can also be due to hereditary factors, noise exposure (occupational and recreational), viral and bacterial infections, heart conditions or stroke, head injuries, tumors, and certain medications. To learn more, check out our page on Hearing Loss.

If you think you have a hearing loss, you should schedule an appointment to see one of our hearing specialists for a hearing test. Our hearing evaluations are very thorough and quick, usually taking no more than 20 minutes. We perform comprehensive hearing assessments for children 2.5 years and older, adults, and seniors.


Once completed, we will provide you with a complete report with interpretation of results and recommendations. We will also send a copy of the report to your physician.

According to the National Institute on Deafness and Other Communication Disorders (NIDCD), sudden deafness, or sudden sensorineural hearing loss (SSHL), strikes one person per 5,000 every year, typically adults in their 40s and 50s. Sudden sensorineural hearing loss (SSHL) usually comes on suddenly and rapidly, and nine out of 10 people with SSHL lose hearing in one ear.


Unfortunately, most people who experience SSHL delay treatment or don’t seek treatment at all, because they think the condition is due to allergies, sinus infections, or ear wax impaction. If you suspect you have SSHL, you should seek immediate medical care, because any delayed treatment could result in a permanent hearing loss.


About 80% of people diagnosed with SSHL do not have any identifiable cause. For the other 20%, causes have been attributed to secondary issues associated with primary illnesses or medical conditions, including:


  • Ototoxic Drugs (drugs that affect the sensory cells in the inner ear) 
  • Autoimmune Diseases (such as Cogan’s Syndrome) 
  • Trauma (head injury)
  • Infectious Diseases 
  • Blood Circulation Problems
  • Tumors (tumors on the nerve that connects the ear to the brain)
  • Neurologic Diseases and Disorders (such as Multiple Sclerosis)
  • Disorders of the Inner Ear (such as Ménière’s Disease)

If you suspect you may have SSHL, contact us today for a full evaluation.

The World Health Organization (WHO) recommends that noise exposure levels should not exceed 70 decibels (dB) over a 24-hour period, and 85 dB over a 1-hour period to avoid hearing impairment.


Check out Vital Signs’, “Too Loud! For Too Long!” from the Centers for Disease Control and Prevention, explaining how loud noises damage hearing.

Noise-induced hearing loss can be prevented with the use of custom hearing protection (e.g., earmolds and earplugs) and in limiting your exposure to loud sound levels.


Custom hearing protection helps to reduce the sound intensity, though, they do not block out sound completely. 


If you are interested in custom hearing protection, contact us to set up an appointment.

Whether or not a hearing aid will work for you usually depends on the type of hearing loss or the degree of hearing loss you may have. 


To learn more, check out our page on Hearing Loss.

If your hearing test reveals permanent hearing loss, your hearing specialist may recommend a hearing aid for one or both ears. Your hearing specialist will explain what sounds you are not hearing and what a hearing aid (or hearing aids) can do to help. It is usually at this appointment that you will get to see and touch different styles of hearing aids. In some cases, you may even be able to listen to a hearing aid. Your hearing specialist will help you choose the best hearing aid style, features, and level of sophistication based on your degree of hearing loss, your lifestyle, and your financial circumstances. However, the final decision regarding which hearing aid to purchase is yours.


When selecting a hearing aid style, our hearing specialists consider the following factors to ensure you get the right hearing aid for your needs:


  • The degree of hearing loss (power requirements)
  • Manual dexterity and visual abilities
  • Patient budget
  • Cosmetics
  • Skin sensitivities
  • Anatomical/medical considerations

Generally, we can fix most hearing aids made by most manufacturers, including but not limited to Oticon, Phonak, Signia, Starkey, ReSound, and Sonic.  We cover basic repairs, including ear wax and debris removal within the hearing aids. Excess ear wax and debris can cause damage to internal parts. With proper cleaning and care, these basic repairs can be avoided. 


To learn more, check out our page on Hearing Aid Services.

Tinnitus is the perception of sound when no external sound is actually present. It is a symptom (not a disease) indicating that something is wrong in the auditory system, which includes the ear, the auditory nerve that connects the inner ear to the brain, and the parts of the brain that process sound. Because the function of the auditory nerve is to carry sound, when it is irritated from any cause, it produces head noise. This phenomenon is similar to the sensation nerves elsewhere. If one pinches the skin, it hurts because the stimulated nerves carry pain sensation.


Tinnitus is often described as a ringing in the ears, but it can also sound like a roaring, clicking, hissing or buzzing. It can affect one or both ears.

Noise-induced hearing loss, the result of damage to the sensory hair cells of the inner ear, is one of the most common causes of tinnitus.


Other causes are usually the result of a number of health conditions, including:


  • Age-Related Hearing Loss (Presbycusis)
  • Ear and Sinus Infections
  • Earwax Blockage
  • Head and Neck Injuries
  • Diseases of the Heart or Blood Vessels
  • Ménière’s Disease
  • Medications
  • Brain Tumors
  • Hormonal Changes in Women
  • Thyroid Abnormalities

At Apex Audiology, your hearing specialist will help you explore potential causes that are triggering your symptoms of tinnitus.

People who suffer from tinnitus have varying symptoms, but often describe the sounds they perceive in one of three ways:  


  • Tonal – a continuous sound with well-defined frequencies 
  • Pulsatile – a pulsing sound, like that of a heartbeat 
  • Musical – a music or singing sound on a continuous loop  

Tinnitus symptoms can have a grave effect on one’s daily life, and as a result may cause secondary symptoms of depression, anxiety, mood swings, irritability, and pain. For some people, tinnitus also affects sleep and concentration, or their ability to work and socialize.  

At Apex Audiology we have deep compassion for people with tinnitus and thus strive to be a trusted and helpful resource for tinnitus patients. In that regard, we offer several tinnitus treatment options to help patients experience a better quality of life, no matter the degree or severity of their tinnitus.  


During your tinnitus consultation, your hearing specialist will go over the various treatment options available and will help you decide which one would best meet your needs and lifestyle. Many of the treatment options available are FDA-approved. To learn more, check out our page on Tinnitus Treatment.

We Are Proud Members of...

logo for the American board of audiology
logo for the Colorado Academy of audiology
Logo for the American Academy of Audiology
Logo for ASHA, the American Speech-Language-Hearing Assoication
logo for the ADA, the academy of doctors of audiology

Our Locations

Colorado Springs (SW)

Colorado Springs (NE)