Stride Leads The Way In Patient-Centric Design

New family of BTE and ITE product styles designed to remove patient barriers.

September 29, 2015 – Kitchener, Canada – Unitron, a global innovator of technologically advanced hearing solutions, today unveiled Stride, a new family of freshly designed BTE and ITE hearing instruments built on the North™ sound processing platform. Stride leverages Unitron’s patient-centric design philosophy and is packed with technologies that truly let patients focus on conversations in all listening environments.

Patient-centric design across BTE and ITE styles on the North platform

Stride joins the Moxi™ product family on the North platform, offering a BTE that pairs design focus with intuitive controls and ITEs that incorporate our premium technology in smaller styles including a 10A wireless directional and marry innovative design with durability. The Stride family of BTE hearing instruments delivers the natural sound and enjoyable conversations patients love in two wireless 13 battery options. Stride P pairs design with dual controls and Stride P Dura offers moisture resistance and durability without sacrificing style. Stride ITE hearing instruments are freshly designed inside and out and customized for comfort, and include new volume control, push button, plasma coating and microphone ports that reduce moisture and debris ingress to improve the patient experience.

“Stride is the next instalment in our patient-centric design philosophy, initially launched to market with the award-winning Moxi product family, says André de Goeij, Director of Product Management and Product Marketing, Unitron. “We are excited to extend that same industrial design innovation – a capability truly unique to Unitron – across BTE and ITE lines,” says André de Goeij. “ITEs continue to enjoy a high level of reliance in clinical practice, and remain a very important part of Unitron’s product portfolio.”

Paired with industry-first solutions Flex™ and Log It All for greater in-clinic success

Stride is paired with unique, industry-first solutions such as Flex and Log It All designed to spark evidence-based conversations that grow trust, motivate patients to act, increase patient satisfaction and ultimately, build practices. Over 80% of Flex customers believe the solution improves the patient experience and report an increase in the number of patients purchasing hearing aids. Log It All, an industry first data logging solution, enhances Flex by allowing HHCPs to gather information from a patient’s experiences wearing hearing instruments to create evidence-based conversations about their lifestyle and technology level choices. New patient-facing screens within the Log It All solution allow clinicians to easily paint a picture for an individual of their daily listening behaviors and patterns, further enriching patient conversations.

“Stride’s patient-centric design brings new BTEs and ITEs to market, rounding out Unitron’s offerings on the North platform. This new fresh product family gives our customers a wide range of style options and even more avenues to help their patients enjoy, understand and take part in conversations in multiple listening environments,” says Bruce Brown, Global Vice President of Marketing, Unitron. “Coupled with Flex and Log It All, Stride offers HHCPs a truly differentiated offering that boosts in-clinic success and enhances the patient experience.”

About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at

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